New Jersey’s new arena, is going to be named after a London based bank. The bank says, “Building our brand in the U.S. is very, very important to us,”So, is $400 million worth it? Well hopefully, all they are doing is naming this arena after their bank. The price was not to be revealed by an anonymous source said the price was to be a bit under $300 million. This arena will seat 18,000 fans. The bank is not new to professional sport deals, because they are the leading sponsor of Premier League Soccer in England.